Knowledge - Reading List
Below is a listing of literature that is currently captivating Blue Cottage team members.
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant – W. Chan Kim and Renee Mauborgne

In a world of increasing competition, the basic premise of this book is to stop trying to compete and find the alternative that has not been identified in the crowded marketplace. It is the idea of leapfrogging over the competition to the blue ocean where success can be found. In healthcare, this is the new service, the alternative delivery model or the approach that has never been done before. That piece that will truly transform healthcare delivery. – Julia Ingram Fetzer 

Source: Amazon