Knowledge - Reading List
Below is a listing of literature that is currently captivating Blue Cottage team members.
- Return to View All Reading List Resources -
Switch: How to Change Things When Change is Hard – Chip and Dan Heath

This is one of the best books I have ever read on change management. The authors use the analogy of “elephants” and “riders” to illustrate the emotional vs. rational sides of the human brain, the common denominators of much disagreement surrounding organizational change. The authors argue that both the rational and emotional needs of the people in an organization must be addressed for change to occur and be sustained, and provide simple strategies to overcome these very human obstacles. — Donna Prosser

Source: Amazon