The Blue Cottage Blog

Cyclical Nature – Finding (Repeated) Value in the Healthcare Industry

by on January 18, 2013

If you are in the healthcare industry long enough, you begin to feel like you have “been there, done that.” But instead of finding this frustrating, it can be liberating and challenging and fun! It can provide opportunities to review history, apply new technologies, learnings, and approaches and make it better than it ever has been before. The repetition and cyclical nature of our industry gives us reason to recall, learn, adapt, and pull on what we have learned to keep moving forward. Yet it also provides some familiarity that helps us base our actions on research, metrics and trends.

As you discuss the future of healthcare delivery and the opportunities we have moving forward, you can look to the past for some of the successful ways care was delivered in the past. Some of the human elements that make such a difference – the human touch of caregivers, the comfortable environment and surroundings of homecare – all of these things are components we are now trying to replicate again as we move our healthcare delivery model back to the most common element of the individual and the personal relationship that is developed with a caregiver.

I am struck by how often the discussions move towards the holistic approach to healthcare. How we talk about the basic preventative and primary needs of the individual person that can keep them well and address their health before they are actually patients in our system of acute care visits and tests.  As we approach these “new” models of care, we seem to be taking some of the best pieces of what has been done in the past and replacing some of the “broken” pieces with new technologies, renewed focus on quality and extraordinary efforts to address the challenges with innovation and transformation.

This is why I love healthcare and love the industry that surrounds healthcare. There is a common goal and mission in healthcare that focuses on the improved health of a population. And this is coupled with a focus on using our past to learn and inform our future. Rather than being frustrated with the repetition, use it to renew your passion and desire to improve the health of a population with all the enthusiasm change brings with it.

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